Facebook recently updated its algorithm, and to ensure your business is getting the most it can out of it, SMRT TV is informing you on what and how to use these updates to your advantage. The algorithm measures the relationship between two accounts, curating user’s feeds to be as personalized as possible. Timing, type of content, interactions, and time on content, are the key factors that affect the algorithm.
Likes, comments, and sharing, all fall under interactions, the more a user interacts with a post, the more they will see updates from that account. Keep this in mind before you post because by creating more interactive content, the more likely people will continue seeing your posts. Use Facebook’s built in analytics to see what times are peak for users to spend time on Facebook, and the closer you post to these times the higher the chances followers will see your posts. Type of content also makes a notable impact on the algorithm, post more live video and video than text based posts because Facebook prioritizes those two more than simple text and photos. The newest addition Facebook has made to its algorithm is time on content, Facebook can now monitor how long a user spends on each post, and the more time users spend the better for your business. Again, this is why interactive and interesting posts are important because the more involved you can get your followers with the things you’re posting, the more your business will appear on their feed. So in short, content should be effectively planned, well timed, and interactive, if all of this is managed your reach on Facebook will grow much stronger.
This is a marked difference from the Vine app Twitter released a few years ago where you can record up to 15 seconds of video then share it out to your followers to watch. Meerkat is live video. Real time activity. People that follow your stream can even send you comments that you and the other viewers can see and discuss.
In Periscope you can watch people’s videos, comment to them and others watching as well as hit a button to offer hearts or “love” to the person making the video. These videos are actually saved for up to 24 hours so you can go back and watch them later too. There is a lot more interaction between the watchers of the video and the producer of the video here. Periscope is a great way to offer Q & A sessions and offer the opportunity to allow people to learn more about your business.
Facebook video- Facebook has really worked hard to create better ways to improve the type of engaging content you can share with your followers. Video is one of the best ways to get your message across to your followers. Many people want to watch videos since it is easy content to consume. With Facebook’s auto play feature whenever someone comes across a video in their newsfeed it will start playing with mute on automatically until they move on from that post. Most people watch at least the first few seconds of the video before moving on or clicking on it. If they click on the video it will start over and add sound so they can watch it in its entirety.
ts messenger to become a preferred way for customer service to occur. To do this they are opening it up to allow business pages to communicate with customers who want to talk with them. They are setting it up too where you can integrate messenger into your website so people can track their purchases and receive product and shipping notifications from you. If there are problems with a product or order people can use messenger to work with you on resolving the problem as well as even order more from you. Messenger is already integrated with Zendesk as a tool for customer service. Im sure all the other CRM and web based customer service tools will be integrating soon. It’s not fully baked yet but this can be huge for business!
